That means 79% of people who try to order from you leave without purchasing. That should leave you scratching your head pulling your hair out a bit, rightðŸ¤”? Most likely wondering why would a person visit your sales page and leave your checkout without purchasing?? There's no telling why, but it could be multiple reasons: Maybe they didn't have their payment info handy? Maybe their newborn baby started crying?? Maybe they encountered technical difficulties??? Or maybe their power went out???? For whatever reason it may be, it's YOUR responsibility to give them more opportunities to pick up where they left off and ultimately buy.